MEET ITHIOPIA MEEKEDA
OWNER AND FOUNDER
Ithiopia Meekeda is a 24 year old entrepreneur born and raised in Durham, North Carolina. She has always had a drive to help people and provide service to the public through everything she does.
During her last year as an undergraduate at North Carolina Central University, she began embracing natural products and ingredients due to her sensitive skin. Ithiopia heavily used raw Shea butter, Cocoa butter, and Mango butter on her skin. This is when the idea of Blush Essentials was born.
She began packaging raw Shea butter and Mango butter in NC Central's Eagle Landing Dormitory to sell to students. What began as a hobby, motivated her to turn Blush Essentials into a brand.
Seeing people happy from her products, along with the encouragement of her parents, siblings, friends, and mentors, provided her with the extra push and motivation to develop Blush Essentials into the brand it is today.
MADE IN DURHAM, NC
Blush Essentials Natural Body Products officially launched spring of 2018 with the goal of solving the problem of dry skin. We aim to provide amazing scented body products filled with natural ingredients that deeply penetrate and moisturize the skin.
Our mission is to provide products that are suitable for all skin types, both sensitive and non-sensitive. We strive to promote healthy and natural ingredients that will act as a superfood for the skin.
We envision a brand that unifies people through our values and philosophies of community, family, integrity, and customer service. We strive to provide a product that has a positive effect on our community by promoting and providing healthy and natural products and lifestyle.
We strongly believe in treating our customers as family. We aim to create a professional and quality experience at all times. We aim to put a smile on each customer's face from the time of purchase, when they receive the product, and begin the usage of Blush Essentials. We believe that you cannot have a successful business and create a family atmosphere without integrity. We strongly place emphasis on being transparent and honest with our customers (Blush Essentials family). We want to create a trustworthy brand for people to love and enjoy.
To create a family environment is to create an environment of love, peace, happiness, and understanding. We believe in creating an environment where there is unity within our team and customers. We believe family brings people closer together.